Mobstep Blog posts

Goal: Configure both server-side (CAPI) and client-side (App Events / JS SDK) Facebook integrations from scratch, including app creation, adding your Mobstep app package, linking hash keys, mapping events, testing, and deduplication.

Mobstep is proud to introduce the Real-Time Driver Tracking, a real-time tracking and dispatch visibility tool built to give businesses precise control over last-mile delivery.

Mobstep’s new Gamification plugins (Spin the Wheel and Scratch the Card) are built directly into your mobile ordering solution, so you can turn every app visit into a measurable marketing moment: increase average order value, shorten time between orders, and capture first-party data for retargeting.

Restaurants in Egypt, Saudi Arabia, Qatar, Bahrain and the UAE face high aggregator fees and limited access to customer data — costs that directly erode margins and customer lifetime value. Mobstep is a no commission delivery platform and all-in-one ordering solution that gives restaurants branded apps, full customer ownership and integrated marketing tools — an alternative that keeps revenue and relationships in your restaurant’s hands.

When Keeta launched in new markets, the app offered a large signup incentive split into multiple smaller rewards across the first several orders. That structure of the multi-stage voucher campaign didn’t just generate downloads — it created repeat behavior. Restaurant owners using Mobstep can apply the same approach: attract with a strong welcome offer, then keep customers returning with staged, diminishing vouchers and timely reminders.

In today’s digital dining landscape, offering flexible discounts through your restaurant mobile app and online ordering system can be a game-changer. Targeted promotions encourage customers to spend more and order again. In fact, one study found that customers exposed to tailored discount offers spent 35% more per order and were 70% more likely to return.

Mobstep customer segmentation has become one of the most powerful tools for restaurants, delivery brands, and retail businesses that want to grow faster. While most providers offer only 3 or 4 basic segments, Mobstep delivers 11 advanced segmentation types, giving brands unmatched personalization, better targeting, and stronger retention.

Mobile ordering isn’t just a trend—it’s a critical part of modern restaurant operations. In today’s digital-first world, mobile apps have become essential for restaurant growth. They allow customers to order conveniently, engage with loyalty programs, and receive personalized promotions. Yet, despite their potential, many restaurant apps fail to deliver results. Understanding the most common mistakes can help restaurant owners avoid pitfalls and maximize the benefits of going mobile.

Restaurants today are juggling multiple ordering channels—POS systems, third-party delivery apps, and their own websites or mobile apps. These challenges make it clear that the traditional approach to restaurant operations is no longer sustainable.