Marketing & Loyalty

Mobstep’s new Gamification plugins (Spin the Wheel and Scratch the Card) are built directly into your mobile ordering solution, so you can turn every app visit into a measurable marketing moment: increase average order value, shorten time between orders, and capture first-party data for retargeting.

When Keeta launched in new markets, the app offered a large signup incentive split into multiple smaller rewards across the first several orders. That structure of the multi-stage voucher campaign didn’t just generate downloads — it created repeat behavior. Restaurant owners using Mobstep can apply the same approach: attract with a strong welcome offer, then keep customers returning with staged, diminishing vouchers and timely reminders.

In today’s digital dining landscape, offering flexible discounts through your restaurant mobile app and online ordering system can be a game-changer. Targeted promotions encourage customers to spend more and order again. In fact, one study found that customers exposed to tailored discount offers spent 35% more per order and were 70% more likely to return.

Mobstep customer segmentation has become one of the most powerful tools for restaurants, delivery brands, and retail businesses that want to grow faster. While most providers offer only 3 or 4 basic segments, Mobstep delivers 11 advanced segmentation types, giving brands unmatched personalization, better targeting, and stronger retention.