How to Create Different Types of Coupons in Your App (Complete Setup Guide)

By admin , 15 January 2026

Coupons allow you to control who gets an offer, when it applies, and how it’s rewarded.
This guide explains each coupon field in simple terms, then shows the different coupon types you can create in mobstep.

Coupon Setup – Explanation

This section explains what each field means when creating or editing a coupon.

Coupon Code

What it is:
A unique name for the coupon.

How it’s used:

Entered by customers for manual coupons
Used internally for auto-apply coupons

Examples:
WELCOME50, FREEDEL, VIP10

Short Description

What it is:
The text customers see in the app.

Use it to explain:

The benefit (discount, free item, cashback)
Any important condition

Example:
“10% off orders over 300”

Coupon Type

What it controls:
What the customer receives when the coupon is applied.

Available options include:

Fixed – Flat discount amount
Percentage – Percentage discount (with optional cap)
Free Item – Adds a specific item for free
Free Service – Waives a service cost (e.g. delivery)
Cashback – Value returned after order
Points – Adds loyalty points
Raffle Chance – Entry into a draw

Value

What it is:
The amount or percentage of the reward.

Examples:

Fixed → 50
Percentage → 10
Cashback → 20

(For free items, you select the item instead of entering a number.)

Discount Cap (Optional)

What it is:
The maximum discount allowed.

Used with:

Percentage discounts
Cashback
Points

Example:
“10% off, up to 100”

Target Audience

What it controls:
Who can use this coupon.

Options:

All Customers – Everyone in the app
Specific Customers – Selected customers only
Customer Segments – Based on customer behavior
(Frequent Buyer, New Download, Lost, etc.)

Conditions

What it controls:
When the coupon becomes valid.

Available options:

Minimum Order Total – Requires a minimum cart value
Item in Cart – Requires specific items
Category in Cart – Requires items from a category
First Order Only – Valid only on the first order

You can use one condition per coupon.

Service Type

What it controls:
Where the coupon applies.

Options:

Delivery
Pickup
In-Store
All Services

Example:
A delivery-only coupon will not apply to pickup orders.

Usage Limit

What it controls:
How many times one customer can use the coupon.

Examples:

1 → One-time use
3 → Can be used three times

Start Date & End Date

What it controls:
When the coupon is active.

Before start date → coupon does not work
After end date → coupon expires automatically

Auto Apply

What it does:
Applies the coupon automatically when conditions are met.

Important points:

Customer does NOT enter a code
Coupon applies silently
Common for:
- Free delivery
- Loyalty rewards
- Welcome offers

Combined Coupons (Stacking Option)

Combined

What it controls:
Whether this coupon can be applied together with other auto-apply coupons.

Options:

Enabled → Can stack with other combined coupons
Disabled → Applies alone

Important notes:

Only affects auto-apply coupons
Manual coupons are typically used one at a time
Final stacking behavior depends on app rules

Example use cases:

Free delivery + loyalty discount
Cashback + category discount

Coupon Types You Can Create (Quick Reference)

Below is a list of 30 ready-to-use coupon types you can build by mixing fields above:

Coupon Types – Step-by-Step Setup

Each section below shows exact steps and one example.

1) Fixed Amount Discount Coupon

Example: “50 off your order”

Steps

Open Coupons
Click Add Coupon
Enter Coupon Code → SAVE50
Enter Description → “50 off your order”
Choose Discount Type → Fixed Amount
Enter Discount Value → 50
Set Usage Limit → 1
Set Start Date & End Date
(Optional) Set Minimum Order Amount
Click Save

Result

Customer enters SAVE50
50 is deducted from the order

2) Percentage Discount Coupon

Example: “10% off up to 100”

Steps

Go to Coupons → Add Coupon
Coupon Code → TENOFF
Description → “10% off your order”
Discount Type → Percentage
Discount Value → 10
Maximum Discount → 100
Set usage limit
Set dates
Click Save

Result

Customer gets 10% off
Discount never exceeds 100

3) First Order Coupon

Example: “30 off your first order”

Steps

Go to Coupons → Add Coupon
Coupon Code → FIRST30
Description → “30 off your first order”
Discount Type → Fixed Amount
Discount Value → 30
Select Apply Only to First Order
Usage Limit → 1
Set dates
Click Save

Result

Coupon works only if the customer never ordered before

4) Minimum Order Coupon

Example: “50 off orders over 300”

Steps

Add a new coupon
Coupon Code → SAVE300
Description → “50 off orders over 300”
Discount Type → Fixed Amount
Discount Value → 50
Set Minimum Order Amount → 300
Usage Limit → 1
Set dates
Save

Result

Coupon works only if order total is 300 or more

5) Category-Based Coupon

Example: “10% off Fresh Products”

Steps

Add new coupon
Coupon Code → FRESH10
Description → “10% off fresh products”
Discount Type → Percentage
Discount Value → 10
Select Apply to Specific Categories
Choose category → Fresh Products
Set usage limit & dates
Save

Result

Coupon works if cart contains any product from that category

6) Item-Specific Coupon

Example: “Buy item X and get discount”

Steps

Add new coupon
Coupon Code → ITEM50
Description → “50 off selected item”
Discount Type → Fixed Amount
Discount Value → 50
Select Apply to Specific Products
Choose the product(s)
Set usage limit & dates
Save

Result

Coupon works only when selected items are in the cart

7) Free Item Coupon

Example: “Free water bottle with order”

Steps

Add new coupon
Coupon Code → FREEWATER
Description → “Free water bottle”
Discount Type → Free Item
Select the free item
(Optional) Set minimum order amount
Usage Limit → 1
Set dates
Save

Result

Free item is added when coupon is applied

8) Customer Group (Segment) Coupon

Example: “Special offer for loyal customers”

Steps

Add new coupon
Coupon Code → LOYAL20
Description → “20 off for loyal customers”
Discount Type → Fixed Amount
Discount Value → 20
Select Who Can Use This Coupon → Customer Groups
Choose group → Loyal Customer
Set usage limit & dates
Save

Result

Only customers in that group see and use the coupon

9) Personal (Non-Shareable) Coupon

Example: “Personal welcome gift”

Steps

Add new coupon
Enter an internal code (customers won’t see it)
Description → “Welcome gift”
Discount Type → Fixed Amount
Discount Value → 40
Select Personal Coupon (One per customer)
Choose customer group
Set usage limit → 1
Set dates
Save

Result

Each customer gets a unique coupon code
Sharing does not work

10) Delivery / Pickup Only Coupon

Example: “Delivery-only discount”

Steps

Add new coupon
Coupon Code → DELIVERY10
Description → “10 off delivery orders”
Discount Type → Fixed Amount
Discount Value → 10
Select Apply to Service Type
Choose → Delivery
Set usage limit & dates
Save

Result

Coupon works only for delivery orders

11) First Order Voucher for New Download (Delivery Only)

Who: New Download
What: Fixed discount
Where: Delivery only
Condition: First completed order

Example

“50 off your first delivery order”
Steps
Go to Coupons
Click Add Coupon
Code → WELCOME50
Short Description → “50 off your first delivery order”
Type → fixed
Value → 50
Target Type → segment
Select Segment → New Download
Service Type → delivery
Condition Type → first_order
Maximum → 1
Set Expiry
Save

Result
Only brand-new users can use it, only once, only on delivery.

12) Comeback Coupon for Lost Loyalty (Stronger Incentive)

Who: Lost Loyalty
What: Percentage discount
Condition: Minimum order total

Example

“25% off – we miss you”
Steps
Add Coupon
Code → MISSYOU25
Short Description → “25% off your order”
Type → percentage
Value → 25
Discount Cap → 200
Condition Type → total
Condition Value → 400
Target Type → segment
Select Segment → Lost Loyalty
Maximum → 1
Expiry → set dates
Save

Result
Only previously loyal customers who stopped ordering can use it.

13) Basket Booster for Low Spender (Pickup Orders)

Who: Low Spender
What: Fixed discount
Where: Pickup
Condition: Minimum order

Example

“20 off pickup orders over 250”
Steps
Add Coupon
Code → PICKUP20
Short Description → “20 off pickup orders”
Type → fixed
Value → 20
Service Type → pickup
Condition Type → total
Condition Value → 250
Target Type → segment
Select Segment → Low Spender
Maximum → 1
Expiry → set dates
Save

Result
Encourages small-basket customers to increase order value.

14) Free Item for Window Shopper (Activation Push)

Who: Window Shopper
What: Free item
Condition: Any order

Example

“Free juice on your first order”

Steps

Add Coupon
Code → FREEJUICE
Short Description → “Free juice on your order”
Type → free_item
Select Item → Juice
Target Type → segment
Select Segment → Window Shopper
Maximum → 1
Expiry → set dates
Save

Result
Only users who never ordered before (but downloaded earlier) can use it.

15) Thank-You Coupon for New Customer / Recent Beginner

Who: New Customer
What: Fixed discount
Condition: Second order

Example

“Thanks for your first order – 30 off next time”

Steps

Add Coupon
Code → THANKYOU30
Short Description → “30 off your next order”
Type → fixed
Value → 30
Target Type → segment
Select Segment → New Customer
Maximum → 1
Expiry → set dates
Save

Result
Visible only to customers who recently completed their first order.

16) VIP Cashback for Loyal Customer (All Services)

Who: Loyal Customer
What: Cashback
Where: All services

Example

“5% cashback for loyal customers”

Steps

Add Coupon
Code → VIPCASH5
Short Description → “5% cashback on your order”
Type → cashback_percentage
Value → 5
Target Type → segment
Select Segment → Loyal Customer
Service Type → all
Maximum → 3
Expiry → set dates
Save

Result
Cashback is credited after order completion for loyal users only.

17) High-Value Incentive for Big Spender

Who: Big Spender
What: Fixed discount
Condition: High minimum order

Example

“150 off orders over 1200”
Steps
Add Coupon
Code → BIG150
Short Description → “150 off large orders”
Type → fixed
Value → 150
Condition Type → total
Condition Value → 1200
Target Type → segment
Select Segment → Big Spender
Maximum → 1
Expiry → set dates
Save

Result
Only high-spending customers see and benefit from this coupon.

18) Return Push for One-Time Wonder (Category-Based)

Who: The One-Time Wonder
What: Percentage discount
Condition: Category in cart

Example

“15% off your favorite category”
Steps
Add Coupon
Code → BACK15
Short Description → “15% off selected categories”
Type → percentage
Value → 15
Condition Type → category_in_cart
Select Categories
Target Type → segment
Select Segment → The One-Time Wonder
Maximum → 1
Expiry → set dates
Save

Result
Encourages return using products similar to their first order.

19) Soft Reactivation for Lost (Low Friction)

Who: Lost
What: Fixed discount
No minimum order

Example

“10 off your order”
Steps
Add Coupon
Code → COME10
Short Description → “10 off your order”
Type → fixed
Value → 10
Target Type → segment
Select Segment → Lost
Maximum → 1
Expiry → short date range
Save

Result
Low-risk incentive to bring medium-engaged users back.

20) Frequent Buyer Reward (Usage-Limited)

Who: Frequent Buyer
What: Fixed discount
Usage: Multiple times

Example

“20 off your next 3 orders”
Steps
Add Coupon
Code → FREQ20
Short Description → “20 off your next orders”
Type → fixed
Value → 20
Target Type → segment
Select Segment → Frequent Buyer
Maximum → 3
Expiry → set dates
Save

Result
Same code, reusable up to 3 completed orders per customer.

21) Delivery Fee Saver for Window Shopper

Who: Window Shopper
What: Fixed discount
Where: Delivery only
Condition: Any order

Example

“Free delivery on your order”
Steps
Add Coupon
Code → NODELIVERY
Short Description → “Free delivery on your order”
Type → fixed
Value → delivery fee amount
Service Type → delivery
Target Type → segment
Select Segment → Window Shopper
Maximum → 1
Expiry → set dates
Save

Result
Removes delivery hesitation for users who never converted.

22) Pickup-Only Bonus for Frequent Buyer

Who: Frequent Buyer
What: Free item
Where: Pickup only

Example

“Free snack with pickup order”
Steps
Add Coupon
Code → PICKUPGIFT
Short Description → “Free item with pickup”
Type → free_item
Select Item
Service Type → pickup
Target Type → segment
Select Segment → Frequent Buyer
Maximum → 2
Expiry → set dates
Save

Result
Rewards frequent buyers while controlling delivery cost.

23) Late-Night Order Coupon (All Customers)

Who: Generic
What: Percentage discount
Where: Delivery
Condition: Minimum order

Example

“15% off late delivery orders”
Steps
Add Coupon
Code → NIGHT15
Short Description → “15% off delivery orders”
Type → percentage
Value → 15
Discount Cap → 100
Service Type → delivery
Condition Type → total
Condition Value → 300
Target Type → generic
Maximum → 1
Expiry → set dates
Save

Result
Works for all customers, delivery only, above minimum basket.

24) Free Item After Inactivity (Lost)

Who: Lost
What: Free item
Condition: Minimum order

Example

“Free bread when you order again”
Steps
Add Coupon
Code → FREEBREAD
Short Description → “Free bread on your order”
Type → free_item
Select Item → Bread
Condition Type → total
Condition Value → 200
Target Type → segment
Select Segment → Lost
Maximum → 1
Expiry → set dates
Save

Result
Adds value without cutting price.

25) App-Only Cashback for Returning Customers

Who: Returning
What: Cashback
Where: All services

Example

“20 cashback on your order”
Steps
Add Coupon
Code → RETURNCASH
Short Description → “20 cashback”
Type → cashback
Value → 20
Target Type → segment
Select Segment → Returning
Maximum → 2
Expiry → set dates
Save

Result
Cashback applied after order completion.

26) Category Push for Low Spender

Who: Low Spender
What: Percentage discount
Condition: Category in cart

Example

“20% off snacks”
Steps
Add Coupon
Code → SNACK20
Short Description → “20% off snacks”
Type → percentage
Value → 20
Condition Type → category_in_cart
Select Category → Snacks
Target Type → segment
Select Segment → Low Spender
Maximum → 1
Expiry → set dates
Save

Result
Targets small spenders with focused category incentive.

27) High-Minimum VIP Coupon (Loyal Customer)

Who: Loyal Customer
What: Percentage discount
Condition: High minimum order

Example

“10% off orders over 1000”
Steps
Add Coupon
Code → VIP10
Short Description → “10% off large orders”
Type → percentage
Value → 10
Discount Cap → 200
Condition Type → total
Condition Value → 1000
Target Type → segment
Select Segment → Loyal Customer
Maximum → 1
Expiry → set dates
Save

Result
Controlled VIP benefit for high-value carts.

28) Second-Chance Coupon for One-Time Wonder (Pickup)

Who: The One-Time Wonder
What: Fixed discount
Where: Pickup only

Example

“25 off your pickup order”
Steps
Add Coupon
Code → BACKPICKUP
Short Description → “25 off pickup order”
Type → fixed
Value → 25
Service Type → pickup
Target Type → segment
Select Segment → The One-Time Wonder
Maximum → 1
Expiry → set dates
Save

Result
Lower-cost reactivation channel.

29) Small Nudge Coupon for New Customer

Who: New Customer
What: Fixed discount
No conditions

Example

“10 off your next order”
Steps
Add Coupon
Code → NEXT10
Short Description → “10 off your next order”
Type → fixed
Value → 10
Target Type → segment
Select Segment → New Customer
Maximum → 1
Expiry → set dates
Save

Result
Simple follow-up incentive after first purchase.

30) Limited-Use Coupon for Big Spender (Multiple Uses)

Who: Big Spender
What: Fixed discount
Usage: Multiple times

Example

“50 off your next 3 orders”
Steps
Add Coupon
Code → BIG50
Short Description → “50 off next orders”
Type → fixed
Value → 50
Target Type → segment
Select Segment → Big Spender
Maximum → 3
Expiry → set dates
Save
Result
Reusable benefit limited by usage count.

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