Mobstep Blog posts

In today’s digital dining landscape, offering flexible discounts through your restaurant mobile app and online ordering system can be a game-changer. Targeted promotions encourage customers to spend more and order again. In fact, one study found that customers exposed to tailored discount offers spent 35% more per order and were 70% more likely to return.

Mobstep customer segmentation has become one of the most powerful tools for restaurants, delivery brands, and retail businesses that want to grow faster. While most providers offer only 3 or 4 basic segments, Mobstep delivers 11 advanced segmentation types, giving brands unmatched personalization, better targeting, and stronger retention.

Mobile ordering isn’t just a trend—it’s a critical part of modern restaurant operations. In today’s digital-first world, mobile apps have become essential for restaurant growth. They allow customers to order conveniently, engage with loyalty programs, and receive personalized promotions. Yet, despite their potential, many restaurant apps fail to deliver results. Understanding the most common mistakes can help restaurant owners avoid pitfalls and maximize the benefits of going mobile.

Restaurants today are juggling multiple ordering channels—POS systems, third-party delivery apps, and their own websites or mobile apps. These challenges make it clear that the traditional approach to restaurant operations is no longer sustainable.